Marketing through social media platforms isn't quite the same as traditional marketing. Here are some rules that can help you conduct a successful social media marketing campaign:
- Make sure you give your customers something valuable because they'd much rather spend the time talking to each other about their passions than engaging with you.
- Recognize that different types of influencers play varying roles at different points in the marketing funnel. Do the research to know who is influencing your customers and where.
- Tie together all your strategies across the social media platforms. Think about how all your social programs can work together harmoniously.
- Make your customers brand advocates and partners in your business. Give them the opportunity to impact not just marketing but product development, customer service, and innovations, too.
- Develop your authentic social voice for the social media platforms. And make your brand a social brand.
This article is taken from- http://www.dummies.com/how-to/content/social-media-marketing-rules.html
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